MEAT-ABOLISM hand dyed t-shirt
The MEAT-ABOLISM t-shirt is a project that explores a more conceptual and «arty» concept.
We still find the 8IGB’s typical double meaning with , the neologism MEAT-ABOLISM wants to underline the vegetarian and vegan movement growing these days in our world.
The fact to fold the t-shirt and put it in a food packaging making it look like a peace of meat symbolized the fact that we can replace meat by everything else.
FROM SHELF TO FRIDGE
The t-shirt ( originally white ) after being printed is put into a bath dilute red dye which gives to the t_shirt a
marbled pink effect, this reminds the more organic aspect of raw meat.
Then we fold the t-shirt in a ball shape and place it in a polystyrene container covered by transparent film «decorated»
with a sticker reporting all the info about the t-shirt and all the instructions about the t-shirt.
INSTRUCTION BEFORE THE USE
To wear the t-shirt the customer will have to wash it twice to fix and remove the extra dye on it.