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THE FOUNDER

Bissoli Ruben is an Italian fashion/graphic designer.
After he attended Istituto Marangoni Milano he moved to Paris to attend Studio Berçot.

Finished his studies he soon worked for Balenciaga as designer assistant specialized in prints, t-shirts and knitwear.
After this experience he worked in free-lance as graphic designer.
His versatile spirit took him afterwords to work in accessories, so he became shoes head designer for the brand Elevenparis.

The experience at Elevenparis reinforced his sensibility and interest for street-wear.

With 8IGB community clothing Ruben Bissoli wants to express a spicily ironic vision of life set free from "good taste" and strict society
codes through simple cool-to-wear clothes, inspired by vintage sportswear, pop culture and skate-life.







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